OSCAR launches the OSCAR RO discount card in RO gas stations

OSCAR launches the OSCAR RO discount card in RO gas stations

Customers of gas stations in RO concept OSCAR franchise will benefit from discounts on fuels or selected products, through the OSCAR RO discount card

The card will be personalized for each station in the country, thus contributing to the consolidation of the local communities developed by each franchisee

RO Concept OSCAR, the network of franchised retail gas stations developed by OSCAR Downstream - the largest independent fuel supplier in Romania, launches the OSCAR RO discount card, a new facility for customers of over 90 retail gas stations across the country.

Thus, customers will benefit from discounts applied to the purchase of OSCAR, ACTIS and FORTIS fuels, diesel and gasoline, as well as to the purchase of certain products from the RO gas station store or even to the purchase of LPG and AdBlue. The discount is applied on the spot, to purchases paid in cash or by bank card.

Nicolae Bănică, CEO OSCAR Downstream, says: "We recently celebrated 7 years since the launch of the RO concept OSCAR chain, which offers quality services and products through gas stations located beyond large urban agglomerations, in medium and small localities in Romania. This strategy has taken the RO network throughout the country, amid a sustained growth rate. We currently have over 90 franchised gas stations, which have shaped real communities at the local level. The OSCAR RO discount card comes to strengthen and personalize the relationship of our franchisees with the communities in which they operate".

Each OSCAR RO card is individualized with the official name of the station for which it was issued, in the RO county, locality formula, and customers will be able to easily identify the station where they benefit from fuel discounts and promotional offers on store products. The particularity of this card, compared to other loyalty cards that exist on the market, is that this card can be managed by each partner, who can independently choose what benefits it offers to its customers.

Lucian Haranguș, Director of Sales and Retail OSCAR Downstream, adds: "OSCAR Downstream puts long-term partnerships and customization of the services offered to our customers and partners at the center of its business strategy. The OSCAR RO discount card responds to a need that we have identified among our RO franchise partners and completes the range of benefits through which we help them grow sustainably and become the preferred commercial partner for the end consumer".

OSCAR Downstream offers franchisees a turnkey, high-performing business that benefits from the experience and reputation built over 23 years of activity in the B2B fuel distribution market. Once integrated into the RO Franchise, partners gain access to a nationally recognized brand and premium-quality fuel, which immediately sets them apart in the market.

Under the RO partnership, franchisees receive all the necessary benefits to operate their business, and the initial investment is fully covered by the franchisor, with no additional financing costs. The stations are fully modernized, from the exterior appearance—including the canopy, new pumps, and signage—to the IT system, which is updated and aligned with OSCAR standards.

Thus, independent gas station owners or entrepreneurs with such projects under construction can benefit from all the know-how and assistance needed for the implementation, operation, and development of RO franchise gas stations—through a well-structured model for promoting the RO franchise and supporting sales efforts and customer acquisition.

Every partner joining the franchise network benefits from the network's branded products, for which supplier negotiations and all other operational elements are centrally managed by OSCAR, ensuring a high level of quality at a competitive price.


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